release date March 27, 2012
length 5:14 (single)
5:26 (video)
tags play, kin, iamamiwhoami
iamamiwhoami; play.jpg play
March 28, 2012
To whom it may concern.
iamamiwhoami; play.jpg play
July 30, 2012
Sample CD
Cooperative Music
play T-912.399.165-1
iamamiwhoami (00608508743)

Fourth single from kin.

Music video observations

Lee dances about with the hairy figures in a barn.

The video begins where good worker left off, with a view of a large field in the centre of a forest. Jonna Lee is seen freed from the tarp she was previously wrapped in, now dressed in white underwear, a fur coat and boots. The hairy figure appears to shoo her away. She raises a golf club in her hand as a storm begins, and is presumably struck by lightning. The scene then switches to her singing outside a barn, her overall appearance visibly altered by the lightning strike. More hairy figures start to appear in the barn, and she dances with them. At the end, one of the hairy figures hits the back of her head and she stops dancing, retreating away and looking dazed.


  1. The Volvo from the previous video is not seen again for the rest of kin.
  2. play is a direct contrast to in due order, the former being more wild and the latter being more co-ordinated. Lee dances in a disorderly manner with the hairy figures in the former, whereas she dances in a structured pattern with them in the latter. Additionally, her messy hair in the former is tied into braids in the latter, and her white underwear changes to a texture similar to the hairy figures' coats, co-ordinating with their appearance. (left brain/right brain theory)
  3. While play and in due order may not seem to be linked, staircases are shown in both videos, and thus are presumed to have a connection.


  • The single was featured on the American iTunes Electronic "New & Noteworthy Singles" in April 2012.
  • The song received its first large airplay debut in the United Kingdom on BBC Radio 1 on August 7th 2012 (although in a shortened version).
  • The song was referred to as the first commercial single to be taken from kin for radio airplay, starting July 30th, 2012. A promotional disc was issued by Cooperative Music.
  • Musicians like Kerli and Ellie Goulding have expressed their liking for the track, posting it on their Facebook and Twitter respectively.


  • play — 5:14
  • play (edit) — 4:05

Official versions

  • play (edit) - found on kin album sampler (4-track version) and play (sample cd).
  • in session — premiered on UK radio Xfm's X-posure, presented by John Kennedy on October 8, 2012.

Live performances


Moving close now
Your hand just knock me off my feet
Yeah like a puppet now
I cannot move to my own beat

But I can dance tonight
I'll make up songs for us to sing
You hold my heart with cotton string
And to your rhythm I will shout
My love for play

Take off your hat
And pull a rabbit out for me
I'm like lackey now
I'll lay on my back, get on my knees

So I will dance now

Release history

Date Release
2012-03-27 play video
2012-03-28 play single
2012-07-30 play single Sample CD


Chart Country Peak position
iTunes Store Top 10 Electronic Songs Sweden #1
Netherlands #1
Italy #5
Spain #8
Amazon Bestsellers MP3 Songs: Dance & Electronic United Kingdom #12
France #14
Germany #82

External links