To whom it may concern.

To whom it may concern. is an independent music label founded in Sweden. It houses a roster of artists consisting of iamamiwhoami, ionnalee, Barbelle, Tungorna, John Strandh and visual collective WAVE.

Beginnings

The phrase "To whom it may concern." first appeared in iamamiwhoami's music video, b. It was also seen on every cover art from b to clump and was initially present in several other iamamiwhoami videos such as in instances listed below:

1. At the start of u-1, the puppet says the phrase, "A quien le corresponda", which is Spanish for "To whom it may concern."
2. At the end of n, there is a reversed whisper of the phrase, "A quien le corresponda" again.
3. At the end of y, attached to the pot is a strip of paper emblazoned, "To whom it may concern." This is seen again in 20101104.
4. On 15 November 2010, iamamiwhoami uploaded a video to the channel, titled http://towhomitmayconcern.cc/, iamamiwhoami's first online concert was available for viewing on that website.

b marks the first appearance of the phrase.

Evolution

Cooperative Music Italy's tweet mentioning "To whom it may concern."

The phrase "To whom it may concern." did not appear on the singles of kin, but was instead listed as the label and copyright holder. Later works would also follow the same pattern.

In June 2012, the "To whom it may concern." website was updated to become a full-fledged web store, with apparel like socks, shirts and underwear sold, as well as the LP and vinyl of kin. Under the "Contact" section of the website, the 'Label' bullet point listed 'To whom it may concern." as iamamiwhoami's label.

In the same month of June, tweets from Cooperative Music Italy revealed the credits of kin, as well as crediting To whom it may concern. as the producer of the album.

On December 5th, 2012, a newsletter section ("Informant") was added; on the 11th the website was expanded with a "News" and an "Artists" sections as well as other updates, signaling its expansion.

Label

In 2013, it had further grown into a recognised independent music label spearheaded by Jonna Lee with audiovisual project iamamiwhoami, ionnalee, Barbelle, and Tungorna, and WAVE under its wings and functions as its own SHOP carrying its artists' merchandise and other items.

External links

• Official site
• YouTube
• Vimeo
• Soundcloud
• Facebook
• Twitter
• Instagram
• Tumblr