kin promo
Exclusive Q&A
publishing date August 20, 2012
interviewer Katia Ganfield
publisher Dazed Digital
photography iamamiwhoami: John Strandh
interviews chronology

» Intro: Eine Band als Rätsel

Exclusive Q&A

The Guardian: The Ethereal World of Jonna Lee «

Katia Ganfield interviewed iamamiwhoami for Dazed Digital, on July 20, 2012. The interview was released exactly a month later, on August 20.


Born in December 2009, iamamiwhoami, like their name suggests, has always remained somewhat a mystery. A spiritual energy floating through the mind of their listeners leaving only symbolic debris to decipher their messages with. Behind the mysterious lyrics and soft electronic nuances lie Swedish singer-songwriter Jonna Lee and producer Claes Björklund. A cult following studies their every move, as drawings of animals, emblematic videos, locks of blonde hair sent to MTV’s James Montgomery and other clues surface. Dazed went straight to the source to speak to the driving force behind the project.


What do you hope to convey by calling the album ‘kin’ and how would you say it summarises your project?
It refers to the kinship with the audience and how it is created in a shape that the audience will be able to embrace - where our previous releases were more fluid. The process started after we did the first live show last year and that was a close encounter with the audience. The whole Kin album is tied together both musically and visually.
Could you tell me more about the visual aspect of the album and your videos?
Working the way we do, it’s always been about telling what’s in the creative mind and also the people that follow it. Everything has been done in real time so every time a production starts, it’s being released very soon after to keep the conversation with the audience in the present. It’s a chronological storyline of an evolution, from the very beginning up to now. I think the Internet is the place where you can do that. Kin is tying those two works together in the sense that it’s a physical thing that you can touch also.
You talk about this strong connection that you have with your audience, how do you hope to ‘embrace’ them with your music?
I feel like it’s an on going conversation and I hope they become more through it. There’s space enough for them to interpret and continue a pattern that’s been started. I’m hoping that even though everything is not literally spelled out that its still being understood.
If you were to live 100 years in the future and any form of technology was possible, what would you do to connect with your audience on a deeper level?
I’m already doing that with Kin and enjoy using technology although incorporating touch with sound would be incredible. Blending the physical with the digital might one day exist in the future, hopefully.
You’ve also released the album on your own label – To whom it may concern. What drove you to do this?
The name speaks for itself, it came from the whole project which is it’s own entity in some ways. There needs to be no creative boundaries to do what you have to do and to be that free. It was just a natural continuation of how to share what we are doing. We had to challenge ourselves to see what we could do with very little.
And what can we hope to hear from you in the future?
There’s a lot of communication from me all the time even though it’s not literal.


External linksEdit

prelude Prelude 699130082.451322-
bounty bou-1u-2nty20101104 / .; john+46 702 888 037 / ; john bclumpiamamiwhoami; bounty 20130603
kin kin 20120611severdropsgood workerplayin due orderidle talkrascalkillgoodsiamamiwhoami; kin 20120611
BLUE fountainhunting for pearlsvistatap your glassblue bluethinchasing kitesripplethe last dancershadowshowdivethe deadlock
2011: Way Out West
2012: Stockholm Music & ArtsPopagandaBerlin FestivalEtherBBC Radio 6 Music: Lauren LaverneFreeFormFestival
2013: Razzmatazz: Grand Tour SueciaElectric BrixtonForbidden FruitPark LivePohodaMelt!LatitudeSoundrive FestSymbiosis GatheringBrooklyn Masonic Temple
Interviews 2011: BULLETT: An Inscrutable Interview
2012: DN: Lättar på mystikenThe Guardian: The Ethereal World of Jonna Lee • Dazed: Exclusive Q&AIntro: Eine Band als RätselClash: Exclusive InterviewNotion: What Can You Do with Nothing?DIY: Every Event in Our Storyline Has a PurposeThisispaper: InterviewGay Times: Yet Another Amazing Swedish Musical ExportMTV Iggy: The Elusive Genius of iamamiwhoamiPlayGround: Trying to Lift the Veil of Mystery Off iamamiwhoamiWired: Musical Guessing Ich bin, du bist, wir alle Inkognito zum Hype - Das Phänomen iamamiwhoamiNoisey: iamamiwhoami ist nicht von dieser WeltVogue: A New Beginningaqnb: The Illusion of Art
Collaborations GENESARETS SJÖ
CONCERT 2018: ionnalee; UNDER YOUR CONTROLionnalee; EVERYONE AFRAID TO BE FORGOTTEN tourHEAVENLille VEGASlaktkyrkanRED clubSTEREOLETO 2018Festival of Voice 2018EuroPride 2018Bottom LoungeEl Rey TheatreMEZZANINECine JoiaQueremos! Festival 2018Music Hall of WilliamsburgStatement Festival 2018Bel étageMeetFactoryBerghainBIME Live 2018Oval SpaceSmolna
2019: ionnalee; REMEMBER THE FUTURE tourRazzmatazz (EABF tour 2019)Les Femmes S'en MêlentParadiso NoordElsewhereThe Bowery BallroomThe SinclairL'AstralPhoenix Concert TheatreBottom Lounge (RTF tour 2019)HoloceneThe ShowboxVENUEGreat American Music HallFonda TheatreRED Club (RTF tour 2019)MorzeLoftasBel étage (RTF tour 2019)Dürer KertPraga CentrumFestsaal Kreuzberg
2020: ionnalee / iamamiwhoami 10th anniversary KRONOLOGI tourMetroTheatre of Living ArtsParadiseWarsawDanforth Music HallThe Showbox (KRONOLOGI tour 2020)Wonder BallroomAugust HallFonda Theatre (KRONOLOGI tour 2020)Bilbao BBK Live
Interviews 2017: Vital Ventures: An interview with ionnaleeThe Ethereal New Musical Endeavour from Jonna LeeJonna Lee of iamamiwhoami is Making Her Own Rules in MusicWatch ionnalee’s Stunning New Audiovisual Film “NOT HUMAN”
2018: Jonna Lee: ”Jag utforskade min rädsla för att inte bli sedd”ionnalee: “Estoy cuestionando las expectativas que tenemos sobre las mujeres que ponemos en un pedestal” ionnalee Brings a "Full on Requiem" to the Album Format Voice Against Time, the ionnalee InterviewPreguntas para desnudar la mente creativa de Ionnaleeionnalee – A Searcher Who Exploresionnalee: Things You Should Know About My World Tour 10 quick ones with ionnaleeSight & Sound: Jonna Lee (iamamiwhoami)Descobrir Música entrevista: ionnaleeЙонна Лі (ionnalee) відповідає на питання Pur Pur, Pianoбой, Panivalkova та інших
2019: Just the Beginning Episode 2 - KickstarterV Exclusive: ionnalee Comes Through in CommeRemember the future: A Q & A with ionnaleeJonna Lee on Demystifying the Aura of Her Viral Fame; Finding Her Voice and Her Die-Hard Fanbaseionnalee: Meet the Experimental Visionary Merging Music and Visual ArtSilence My Drum: An Interview with ionnaleeFlaunt: ionnalee Remember The FutureRemember the dream: an interview with IonnaleeHow Zola Jesus and ionnalee Made 'MATTERS'
Community content is available under CC-BY-SA unless otherwise noted.